What have you learnt from your audience feedback?
It can be argued that a crucial factor in the development of my work over the last two years; specifically the A2 course, is due to the feedback gained from audience members and teachers. The use of social media has been extremely beneficial for both the publication and sharing of my work, and the gathering of feedback on it, evident through the easily accessible nature of vimeo, meaning my peers, teachers and target audience can easily view my work. WordPress was an extremely useful platform to present my work and progress, as it meant people giving feedback could navigate my blog chronologically and see the improvements I made made throughout my work. Furthermore, I made my coursework more accessible to my peers by advertising it on a social media account, posted on both my blog and linked to my Artists website, therefore I gained even more useful feedback from my peers. In reflection, I would have posted my video drafts on youtube, for the sake of making receiving feedback easier and contained in one area, such as other peers have done.
Overall, the tool I utilised most was my ability to collect opinions off my peers, demonstrated by my interview. This allowed me to create a bespoke survey on my chosen song with multiple choice answers; as well as giving my peers the opportunity to provide more in depth feedback, instead of being limited to the set multiple choice answers on an online survey and therefore my participants were not limited to just the options I had laid out for them- and give me more truthful and realistic ideas and criticisms. In my interview I asked my participants questions about locations, costumes, actors, props and even how much narrative over performance they expected from my song, I developed this into a video so that I could look back on it. If I were to redo this part of my research, I would have also interviewed an older demographic, who also did not have social media and were unable to give me feedback. This would have given me a more varied response as the majority of my feedback was received by my peers; teenagers; and my two media teachers.
My audience feedback was extremely influential on the development of my digipak design. Initially I designed my digipak using a pink bubble style background, with a dramatic curly font for both the title of the album and artist name, as I held the opinion that it was necessary to have an an over the top title to be eye catching. However, after receiving both peers and teacher feedback I was advised to make the font and background more subtle, however, to also maintain the use of crayon outlining around the objects within the photograph, as it strengthened the childish appeal of my work and the conventions of the genre, such as the research I did on Charli XCX’s ‘Sucker’ album, which also depicted a singular character in a Pop-genre fashion. I developed my original digipak using these criticisms, however ended up with a product I, as well as my peers felt, did not correlate with the upbeat and innocent feeling behind my music video. My final digipak looked every different to my first draft, however maintained some aspects that were highly complimented through my development of digipaks drafts, such as my use of pastel colours and imagery of my artist, which continually demonstrated the childish nature of Megan.
I found that as I progressed throughout the creation of my final product that comments and feedback became less constructive and generally more positive, given me the understanding my product was heading in the right direction, and demonstrates how audience feedback was extremely influential on the development of my work over the A2 course.