Digipak

Below is my final digipak, both within the guidelines and without. I am pleased with my digipak as the colour scheme is accurately inspired by other anti-pop albums and the objects and images presented on my over are both conventional, and slightly odd- therefore engaging my audience. I reiterated the title of the album by putting it on the actual disc, as well as putting the necessary production logos and commercial barcode on my back cover.

Front cover:

Although I personally do not particularly find the conventional albums of the anti-pop genre I am doing aesthetically pleasing, I am happy that my digipak fits the conventions of the genres, through the use of a pastel colours, and typically childish, weird images. Such as Melanie Martinez’s two single covers below:

Therefore corresponding with the childish cake motif on my cover and use of pastel colours and a clear, simple font such as on the ‘Cake’ cover.

Back cover:

I continued with my Teddy Bear motif in accordance with the title of the song and the recurring use of the Bear throughout my music video to create brand recognition. I used a cake on my back cover as it further created a link between my music video and my album cover, such as the pink Teddy Bear.

CD and Inside cover:

I continued with the shade of  blue, use of pastel colours and font for the CD and Inside cover. I made the inside of the digipak extremely simple in accordance with the young and childish nature of the narrative behind my music video. I further used a pair of dice on the inside cover for the sake of brand recognition and the continuation of a motif that is used on my website